I Went to EUC World Amplify 2026

I recently attended EUC World Amplify 2026, the annual conference hosted by the World of EUC. This year, the EUC World Amplify conference took place in Milwaukee, Wisconsin, USA, from September 28th to October 1st, 2026. This was my third time attending the conference.

In this post, I will detail my experience at EUC World Amplify 2026.

Day 0

My adventure to EUC World Amplify started like every conference with a flight. There were no direct flights from Calgary, Alberta, Canada, to Milwaukee, Wisconsin, USA. To get to Milwaukee, I first went to Chicago, Illinois, USA. It was my first time at Chicago O’Hare Airport. Many friends warned me the airport is huge and finding your next gate can be a journey. Fortunately, my arrival and departure gates were in the same terminal.

On the map, the gates looked deceptively close. Thankfully, I had plenty of time between flights, and it took about 15 minutes to get to my next gate. My next flight was directly to Milwaukee. It was one of the shortest flights I’ve ever been on. We were in the air for about 20 minutes.

Once I arrived in Milwaukee, I met up with my friend Stephen Wagner, who was also attending the conference. The conference was at the Baird Center, which was attached to the hotel via a plus 15, or as they call it, a Skywalk. I was staying at the Hilton Milwaukee. Once I arrived at the hotel, I checked in and put my stuff in my room. EUC World Amplify didn’t start until later that evening. Fortunately, some of my friends had already arrived, so I met up with them and hung out.

Later that evening, the conference started with a welcome reception. At the welcome reception, I picked up my badge and got signed in.

The welcome reception was very nice. I was able to chat with a lot of friends I hadn’t seen in a while, and I even made some new friends.

After the welcome reception, my friend Jaymes, who works at Kasm, hosted a quick gathering to talk about AI and application deployments. I learned a lot about what Kasm and Tassient can do. What was really cool about that gathering is that they ordered a really old port, and we all got to try some.

This was my first time trying port, and it was very good.

After that, it was getting late, so it was time to call it a night since sessions would start tomorrow.

Day 1

The first full day of EUC World Amplify 2026 started with a keynote hosted by Scott Manchester. In the keynote, Scott spoke about how EUC must always be stable, secure, and cost-effective. He also said migrations are never fully complete because you need to keep modernizing to stay ahead of the game and keep costs down. Another insight that Scott shared is that Windows 365 was built on top of AVD. About 80% of the Windows 365 codebase is actually AVD code.

After the keynote, I attended the session Omnissa Horizon Cloud Service Deep Dive, hosted by Chris Hildebrant. In the session, Chris covered what to watch for when deploying Horizon Cloud across various platforms. Omnissa also attended the session and mentioned that one of their goals is to reach feature parity across all of Horizon Cloud, no matter which environment you deploy it in.

The next session I attended was the Omnissa Breakout Session: What’s New From Omnissa ONE, hosted by Doug Arcidino from Omnissa. In the session, Doug highlighted what was just announced at Omnissa ONE, Omnissa’s conference, which was happening at the same time as EUC World Amplify but in Orlando, Florida, USA. Some of the new features Doug mentioned are that the Omnissa MCP server is now generally available, and that Omnissa now has a product called Omnissa Cloud PC, which is similar to Windows 365 but runs on Omnissa and AWS. They plan to expand it to other cloud providers in the future. Doug also mentioned a new feature called Horizon Delegate, which lets users run AI tasks on their VDI VMs on their behalf.

The next session I attended was Tickets Please: How SAML, OAuth, and OIDC Work, hosted by Jon Bucud. In this session, Jon explained how SSO works with SAML and OIDC and highlighted key differences, such as that a SAML endpoint doesn’t need direct internet access, but an OIDC endpoint does. Jon also explained how OAuth fits into it all. This session was interesting and informative, since I configure a lot of SSO. I am a big fan of SSO because it significantly improves the user experience.

After that, it was time for some unconference sessions. Unconference sessions are sessions anyone can host, and attendees can vote on which ones they want to see. The sessions with the most votes get a presentation. At previous EUC World conferences, the unconference sessions were consolidated into a single day. This year, each day ended with some unconference sessions. I chose the unconference session on the good, the bad, and the ugly of AI, hosted by Patrick Coble and Jaymes Davis. In the session, they discussed how AI is changing how they work and the challenges it brings.

After the unconference sessions ended, that officially concluded day 1 of EUC World Amplify 2026. However, the day was far from over. Some vendors hosted evening events. I decided to go to the Milwaukee Harbor Cruise hosted by EDCi, Parallels, 10ZiG, and Liquidware. The cruise went down the Milwaukee River into the Milwaukee Bay.

This was the most unique activity I’ve ever done at a conference. It was really cool to be on a boat in the evening and see the various bridges throughout Milwaukee raise and make way for our boat. It was also really cool to see Milwaukee from that unique vantage point.

What was really cool is that from my hotel room, I could see one of the bridges we went under. If you are ever in Milwaukee, I highly recommend checking out their harbor cruise.

After the cruise, that was the end of my first day of EUC World Amplify.

Day 2

The second day of EUC World Amplify 2026 started with a DEX Panel. The panel included Vivek KR from Citrix, John Yoakum from Recast, Doug Arcidino from Omnissa, and Jack Smith from Liquidware. Sean Massey moderated the panel. On the panel, they each spoke about how, technically speaking, the system you present may appear perfectly fine, but if you aren’t accounting for the actual user experience, you are only seeing half the picture. They each spoke about tools to help monitor the user experience, so you see the full picture and catch issues before users tell you about them.

After that, it was time for my session, Passport to Protection: Entra Conditional Access Policies for Travelers.

In my session, I spoke about how Entra Access Packages work and how to configure them. I also covered how you can use Access Packages with Conditional Access to make exceptions to geo-block policies easier to manage for everyone. I also discussed some of the Conditional Access policies that everyone needs. If this sounds interesting, check out my landing page for the presentation here.

Next, I attended the session From Individual Contributor to Leader: Navigating the Curse of Competence While Balancing Management and Technical responsibilities as an IT Director, hosted by Owen Reynolds. In the session, Owen spoke about overcoming the challenges of task delegation and how to let go of control and let someone else run with it.

After Owen’s session, I joined the hallway track and chatted with others about what they were seeing in their industries and what they were doing in their environments.

After that, it was time for another round of unconference sessions. The session I attended was all about credit card points, hosted by Johnny Ma. In the session, Johnny talked about how to make sure you’re getting the most out of credit card point systems, along with the tips and tricks he uses.

The next unconference session focused on running local LLMs. Stephen Wagner and Jaymes Davis hosted the session. They both spoke about what they are doing to run local LLMs in production and in their home labs.

After the unconference sessions, the second day of EUC World Amplify wrapped up. There were a few evening events, but I skipped them and went for supper with some friends instead.

Day 3

The third day of EUC World Amplify was the last day of the conference, and it was only a half day. The main focus of the third day was more unconference sessions. The first unconference session was a panel on application layering, which let attendees ask questions about what to watch out for when using application layering, along with tips and tricks.

The next unconference session was a panel on securing Entra in a cloud-first configuration. The panel included Patrick Coble and me. We discussed what people should do to make their Entra as secure as possible, what to watch out for, best practices, and we answered audience questions.

After the third day, many of us didn’t leave until the following day, so we headed out for lunch together and chatted about the conference and all the nerdy things.

Summary

Overall, EUC World Amplify 2026 was a lot of fun! It was really great to reconnect with friends and make new ones. I’m glad that I had the opportunity to present again. It was also great to learn some new tips and tricks from the various sessions. World of EUC announced another EUC World Amplify conference in 2027, but they haven’t announced the dates or location yet.

I look forward to attending another EUC World Amplify conference.

If you work in the End User Computing space, I recommend checking out World of EUC. They even have local chapters that host local events.

Daniel Goes Outside Vlog

If you want to watch the video version of this post, my YouTube Vlog about EUC World Amplify 2026 is below.