I Went to EUC World Amplify 2025
This year I went to EUC World Amplify, which took place in Minneapolis, Minnesota, USA, from August 4th to August 7th.
EUC World Amplify is the second time World of EUC has put on a conference. The first one was in 2024 and was called EUC World Independence. Which I also attended. You can read about my experience in my blog post I Went to EUC World Independence.
If you have never heard of World of EUC, they are an independent non-profit organization built to bridge the gap across all the EUC (End User Computing) vendors and to create a place where everyone can communicate regardless of which EUC product they are using.
In this post, I will detail my experience at EUC World Amplify 2025.
Travel and Registration Day
The first day of my adventure to Minneapolis, Minnesota, USA was a travel day, which started with a flight from Calgary, Alberta, Canada, directly to Minneapolis, Minnesota, USA.
Once I made it to the hotel, I checked in. The hotel I was staying at was the Graduate by Hilton, which is themed to match the city it is in, which was a cool experience, as I have never been to a hotel that had a theme. Even the hotel keycards were themed.
After some time, it was time for the Registration and Opening Reception, which took place at the hotel.
I got all registered and picked up my badge.
Day 1
The first full day of EUC World Amplify took place at the McNamara Alumni Center, which is directly connected to the hotel via a tunnel.
The day started with a short and sweet welcome note from the board of directors of World of EUC.
The welcome note was quickly followed by the opening keynote called EUC Tomorrow Today, which was a panel of the major EUC vendors in attendance, such as Omnissa, NVIDIA, Citrix, Google Cloud, AWS, Nutanix, and Parallels.
After the keynote, it was time for some breakout sessions. I attended the session named Stopping Attacks with the Modern Kill Chain (and a Roundhouse Kick from Chuck Norris) hosted by Daniel Feller, which was all about ways to prevent attackers from gathering enough information about your setup so they can build a good phishing campaign.
The next session I attended was the Ask the Experts Panel, which was moderated by Sean Massey, and the panelists were Shane Kleinert, Scott Osborne, Stephen Wagner, Benny Tritsch, and Nick Prignano. I was volunteered to run the microphone to people in the audience who had questions. It was very informative to hear each of the panelists’ perspectives on everything.
Following that, I attended the session Windows Debugging, How, which was hosted by Tim Managan. This session was very informative. I learned new tricks with Process Monitor and learned more about filter drivers.
That concluded the official part of day 1 of EUC World, but next was EUC World Amplify Happy Hour, which was hosted by Tricerat, Google, ControlUp, and IGEL. It took place at the Topgolf Swing Suite at the hotel.
Happy hour was a lot of fun. It was really great talking to the other attendees and discussing what’s possible with NVIDIA.
Day 2
The second full day of EUC World Amplify also took place at the McNamara Alumni Center.
The day started with another welcome note from the board of directors of the World of EUC.
The welcome note was followed up by a keynote titled The Future of End-User Computing: Challenges, Innovations & Personal Lessons in Resilience and was hosted by Ruben Spruijit. The keynote began by highlighting the importance of appreciating life and was followed by ways we can solve some of the challenges in the EUC space.
After the keynote, it was time for some breakout sessions. The first session I attended was a Community Panel that was moderated by Sean Massey and the panelists were Matt Heldstab, Stephen Wagner, and Lee Winbush.
The panel covered how to get people to come out to community sessions, and I got called out by Stephen as being a case study, as I was initially just an isolated IT person. He showed me the world of the community, and I’ve made many friends and learned so much by just participating in the community. So much so that I actually pulled the trigger on presenting.
The next session I attended was a session called Transforming Chaos into Control: Mastering Windows App Deployments with Intune, which was hosted by me, Daniel Keer.
My session was all about how you can make a script to install an application and minimize the need to edit the script when a new version of the application is released by using a URL Shortener and using an Install Matrix that a coworker and I created to make our lives simpler. If this is interesting to you, check out my landing page for the presentation here.
It was the first time I had ever presented to a large group of people, and I was very nervous about doing the presentation. I was nervous the entire time, but I powered through it. People even had questions after the presentation, and a few people came up to me after and said they really enjoyed it. Some of the attendees gave me some new ideas on how to improve the install matrix further. Even now, I’m still in shock that I actually did a public presentation and didn’t back out. It was a lot of fun and I’m glad I did it!
The next session I attended was Designing your Horizon Environment with Resiliency, which Stephen Wagner and Sean Massey hosted. The session was all about the best ways to make Horizon resilient and how to avoid some of the common pitfalls.
Day 2 was the day when everyone was able to vote for the unconference sessions. There were a total of 22 submissions, and only 7 could make the cut. The options ranged from how to get a pilot’s license in 3 to 6 months to Terraform and even vibe coding.
Day 3 Unconference
Day 3 was the third and final day of EUC World Amplify, and it was the day of the unconference. If you’ve never heard of an unconference, it is an attendee-driven part of the conference where attendees can pitch any sessions, and everyone who attends can vote on those sessions. The sessions with the most votes would be presented on. It’s very unstructured, but that’s all part of the fun. There’s no requirement to have a PowerPoint or anything like that. It’s a very low-stress way to present or have a discussion.
The first unconference session I attended was an App Layering Panel. On the panel were Jason Smith, Stephen Wagner, and Tim Mangan. It was really interesting to hear each of their perspectives on how you can provide applications to users in new ways, such as with Liquidware, App Volumes with Omnissa, or MSIX.
The next session I attended was called Where to Start with Automation and it was another panel. On the panel were Chris Hildebrandt, Joe Shonk, and me. Chris kind of voluntold me for the panel. I didn’t think I did a lot of automation, but that’s not true. I do lots of small-scale automations. On the panel, we discussed how we got into automation and talked a lot about PowerShell. I was nervous only for the first 5 minutes. It was a lot of fun!
That marked the official end of EUC World Amplify 2025.
There was still lots of time left in the day, so I met up with some friends and we went out for drinks and food.
We ended up going to the Blue Door Pub, which is known for a hamburger called a Blucy, which is their take on a Jucy Lucy. Before going to Minneapolis, I had never heard of a Jucy Lucy. A Jucy Lucy is a stuffed hamburger that has cheese on the inside of the burger instead of the outside. I ordered a Bacon Blucy, which had bacon also on the inside. It was very good.
Summary
All in EUC World Amplify 2025 was a lot of fun! I’m thrilled I went! I’m extra happy I presented, as it was a lot of fun! I’m also pleased that I didn’t turn down the opportunity to be on a panel during the unconference day. It’s like someone said, you miss 100% of the shots you don’t take. I think a hockey guy said that. It was great reconnecting with friends and making new ones.
World of EUC announced that future EUC World events will all be called EUC World Amplify moving forward. I look forward to attending future EUC World Amplify events.
If you work in the EUC space, I recommend checking out the World of EUC.
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